search engine optimisation (seo)
Search Engine Optimisation is the process where by a website is modified and developed in order to increase site visitors. This is not a one off process and should be seen as a continual website maintenance program.
Before undertaking any SEO it is important to consider the points...
• why do I want to reach people?
• what is the purpose of my web site?
• what are my business objectives?
• who is my competition (direct & indirect)?
New Content
Search engines compare websites and their rate of changing content. A good idea is to identify areas on each page of your website that you can change frequently. For best results we advise setting a schedule for these updates so that site users are aware when updates are taking place. This could be every day, every week or once a month. Updates can range from news sections, event calendars, upcoming products, and advice or customer feedback columns.
Email Marketing
Email newsletters are an effective way to present new products and keep customers up to date with changes in your business. Echo can provide professional database driven email forms that allow you to send group emails to anyone on your mailing list. This technology can also double as a client contact list enabling you to search through the database and retrieve customer names, email and phone details.
Keyword Relevancy
Over 80% of searchers find websites through use of an Internet search engine.
Search engines such as Google use keywords or "key phrases" entered by the user to cross check against its stored database of web sites. Once this check has been made it will list the appropriate websites in order of relevancy.
In order to appear with top rankings in search engines it is important that your websites page content is relevant to the keywords that have been coded into your sites meta-tags.
It is important to use keywords that your target audience is using most often and which have least competition from competitors that will be trying to rank well for the same terms.
Increase website hits and link popularity by networking with other websites in your community. This is usually positioned under a links or partners page.
Click here to return to the news page